The HKU MBA Career Development and Training invited Bob Low, a marketing and LinkedIn strategist, conduct an online webinar session on “Using LinkedIn for Profile Optimization and Personal Branding”. Bob has trained numerous professionals from companies such as Coca-Cola, Carlsberg Group, E&Y, and Accenture on LinkedIn and marketing strategies.

The talk focused on two aspects of LinkedIn Optimization: one for active job seekers and the other for individuals to learn how to build a personal brand and general inbound opportunities on LinkedIn.

Key takeaways were how to create valuable content on LinkedIn and make your profile stand out, and the importance of building a community on the platform to engage with your network. Thank you for your insightful sharing, Bob Low!