Our Faculty

Dr. Tuan Q. Phan’s research uses large and population-size datasets and spans multiple disciplines including economics, marketing, consumer behaviour, computer science, and statistics. His expertise covers various industries including FinTech, retail and e-commerce, logistics and transportation, social media, news and video media, technology and consumer products, and education. His research has been published in leading scientific and management journals including the Proceedings of the National Academy of Science (PNAS), Marketing Science, Journal of Marketing Research (JMR), and Information Systems Research (ISR). Dr. Phan is currently on leave from the National University of Singapore (NUS) in the Department of Information Systems & Analytics (School of Computing), and the Department of Analytics and Operations (Business School), a Research Team Lead at the Institute of Application of Learning Science and Educational Technology, and affiliated with the Business Analytics Centre. He received his doctorate from Harvard Business School, and an undergraduate from MIT. He is also an entrepreneur, and frequently consults industry leaders. Dr. Phan was also amongst the top 10 competitive ballroom dancers in North America.

Academic & Professional Qualification
Doctor of Business Administration (DBA), Marketing, Harvard Business School
B.S., Massachusetts Institute of Technology (MIT)

Teaching
Technology Innovations in Retail Banking & Consumer Finance
Big Data Consumer Analytics

Research Interest
Social Networks
FinTech and Retail Banking
Education & Mental Illness
Big Data, AI & Economics
Computational Social Science
Selected Publications
Refereed Journal Publications

Bhattacharya, Prasanta, Tuan Q. Phan, Xue Bai, and Edoardo M. Airoldi. “A Coevolution Model of Network Structure and User Behavior: The Case of Content Generation in Online Social Networks.” Information Systems Research, January 10, 2019. https://doi.org/10.1287/isre.2018.0790.
Phan, Tuan Q., and David Godes. “The Evolution of Influence Through Endogenous Link Formation.” Marketing Science, March 12, 2018. doi: 10.1287/mksc.2017.1077.
Chen, Xi, Ralf van der Lans, and Tuan Q. Phan. “Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies.” Journal of Marketing Research 54, no. 2 (2017): 187–201. doi:10.1509/jmr.12.0511.
Cavusoglu, Huseyin, Tuan Q. Phan, Hasan Cavusoglu, and Edoardo M. Airoldi. “Assessing the Impact of Granular Privacy Controls on Content Sharing and Disclosure on Facebook.” Information Systems Research 27, no. 4 (2016): 848–879. doi:10.1287/isre.2016.0672.
Phan, Tuan Q., and Edoardo M. Airoldi. “A Natural Experiment of Social Network Formation and Dynamics.” Proceedings of the National Academy of Sciences 112, no. 21 (May 26, 2015): 6595–6600. doi:10.1073/pnas.1404770112.
Awards and Honours
Awards, Honors, and Fellowships

2018, Health Information Traceability Foundation Awards, Global Finalist for best proposal for use of blockchains & healthcare, Zurich, Switzerland
2016, International Conference on Information Systems (ICIS), Dublin, Ireland. Most Innovative Research-In-Progress Paper Award
2014, International Conference on Information Systems (ICIS), Auckland, New Zealand. Best Research-in-Progress Award, runner up